PETRA SCROGGINS Allied Member, ASID
What inspires you as a designer?
Often the inspiration comes from the client; they know what they want but can’t make it happen. I help our clients bring their ideas to life. The world is not lacking sources of inspiration. Anything can be an inspiration. Come to me with your favorite book, picture, vacation destination, swatch of a fabric and we’ll make it happen.
When did you realize you wanted to be a designer?
When I was a child my favorite Christmas gift was a set of color pencils and drawing pads. I would draw rooms for my paper dolls for hours at a time, penciling in floor plans and elevations long before I knew what they were all about. I always had an innate sense of balance and proportion. When I finally went to school for interior design it was the most natural thing I have ever done.
Why is interior design important?
Your home should be among your favorite places to be; it is your shelter, and it should reflect that. On the practical side, a good designer will help prevent costly mistakes by getting things done right the first time. It is important to avoid some painful mishaps and regrets, because what you don’t know will come back to “bite you”. We know what is out there. This is our business. We have access to unlimited resources of furnishings, fabrics and all sorts of goods. We understand the integrity of merchandize and its value, where you should invest and where you can “cheat” by finding less costly alternatives. In the end, it is all about guiding the client to the right decision.
RENA FELDMAN Allied Member, ASID
What inspires you?
I love to travel. With each new trip I realize there is so much to see and learn in the world. It stirs up my creativity, makes me want to experiment, try fresh ideas and include some unexpected elements into my projects.
Which areas of interior design do you enjoy the most?
I especially enjoy working with lighting. It is another layer of design that makes spaces come alive. Different moods can be achieved in the same room by manipulating lighting, its intensity, color, and placement.
Designing for children always intrigues me. I strive to learn and understand how they play, work and grow in the space, and what I can do to make it more comfortable and exciting for them.
Recent trends in Interior Design?
Universal design. Although, it is no longer a trend, but rather a lifestyle. It accommodates everyone from a child to a grandparent, to a person with disability in a form of integration, and not segregation.
Also, more and more of our clients are looking for homes that are smaller, but are well functioning and flexible. These principles are especially important when planning or renovating a house for multiple generations living in it. We think about how to arrange private spaces within the house and make public rooms welcoming and spacious enough to accommodate large family gatherings.